Digital Business Development
New Products for new Customer Needs
The Achilles’ heel of many marketing disciplines is finding the balance between exerting the classic effort to extend product usage while exploring new customer segments through new digital technology. The right balance with the right knowledge can create new opportunities right in the middle of the strategic focus.
Strategic partnerships in the digital field are an entirely different story compared to what we think and build in the physical world. A true mind-shift is required in order to leverage the endless opportunities of the digital world.
Digital Transformation (or Digitization)
Digitization is a business mindset that puts the digital technology at the heart of the business in order to ensure future business growth. It can start with improving the efficiency of business processes, and continue with automated digital sales engines, and move all the way to completely automatic new business creations.