Digital strategy
The digital strategy is part of the business strategy and considered to be the main growth engine for most companies. No matter what kind of business you have, you must have an up-to-date digital strategy. A digital strategy should have 5 main components:
- What are the opportunities and or challenges of your business in the digital arena?
- What are the business goals and needs that can be achieved by digitization?
- What differentiates your business and how can you highlight this uniqueness?
- What is the digital vision? And what digital assets need to be established or strengthened to realize the vision?
- Mapping and prioritising relevant initiatives into a clear and effective work plan.
Digital marketing
Today digital marketing is probably the most important marketing strategies for most companies. The digital marketing responsible for the brand awareness the brand engagements and loyalty. The digital marketing uses tactics such as Advertising with PPC campaigns on search engines and social media, Re-marketing, email campaigns, influencer marketing and content marketing etc. Effective digital marketing plan should start with realistic goals and budget based on relevant case study and reliable information. 4 Basic elements of Digital marketing:
- Define the right target audience
- Define the best digital channel for each consumer segment
- Define the right journey and funnel for each segment
- Monitor and optimize the funnel
e-Commerce
The e-commerce scene is full of dilemmas. What products to market in which markets? How to differentiate the brand from competitors and also be profitable? Which technology platform is the most appropriate and effective? Can the sale to the end consumer hurt the delicate relationship with the distributors and / or business partners? And many more important questions to think about, analyze them and prepare an effective, profitable and executable multi-year work plan. 5 important stages for your eCommerce operation:
- Define the goals of your eCommerce project.
- Write the business plan and marketing plan to achieve those goals
- Design the consumer experience
- Choose the right technology platform
- Monitor and optimize the conversions
Digital Effective Services
Digital Strategy Consulting
Every business prepares for the future. The future is Digital. Digital strategy should be part of the business strategy and draw the future business goals, process, technology, human resource, organizational structure and how all of that works together in harmony and effectively.
Digital Effective offers digital strategy and digital business development as a service, so that every business, regardless of its size, can better cope with future challenges, through an innovative approach that ensures your company’s growth.
Digital Marketing
Today digital marketing demands many unique skills of business orientation, innovative techniques, a deep understanding of technology, marketing strategies, knowledge of user experience, systems and data analysis and much more.
The unique methodology we use for digital marketing is offered as a service to entrepreneurs as well as large corporations.
Just set your business goals and let us do the rest!
Together we will schedule board meetings with you and your staff, in order to track the development road-map, explore market opportunities and discuss new innovation possibilities. Contact us to learn more.
Research & Development as a Service
While many business/marketing consulting firms may give you good advice, most of them won’t actually build your digital product.
Our unique digital business development service includes technology R&D, data crunching, as well as system analysis and design.
Digital Product Management
Multidisciplinary Practice
The practice of digital product management requires soft skills, marketing knowledge, a business sense, software engineering and much more. The commercial success […]
Daily Business Care
Since virtual products are invisible to the human eye, the best way to comprehend their status and follow the progress of their […]
Effective Outsourcing of Product Innovation
With the massive growth in digital products in recent years, many organizations have chosen to outsource some of these products and concentrate […]
Digital Business Development
New Products for new Customer Needs
The Achilles’ heel of many marketing disciplines is finding the balance between exerting the classic effort to extend product usage while exploring new customer segments through new digital technology. The right balance with the right knowledge can create new opportunities right in the middle of the strategic focus.
Strategic Partnerships
Strategic partnerships in the digital field are an entirely different story compared to what we think and build in the physical world. A true mind-shift is required in order to leverage the endless opportunities of the digital world.
Digital Transformation (or Digitization)
Digitization is a business mindset that puts the digital technology at the heart of the business in order to ensure future business growth. It can start with improving the efficiency of business processes, and continue with automated digital sales engines, and move all the way to completely automatic new business creations.